ENTREPRENEUR & INVESTOR
About Hethir Rodriguez
PASSION FOR NATURE AND BUSINESS COME TOGETHER
For the past 20 years Hethir has been an entrepreneur in the natural health and natural products industry. She has started and owned multiple businesses over the years. From owning a health food store, to creating the largest resources for women's reproductive health. To starting an organic farm and a honey candy company. Hethir is passionate about wholistic health and entrepreneurship.
FRESHIE'S NATURAL FOODS STORE
Hethir and Jason Rodriguez opened a health food store in Edwards, Co providing the community with its first organic health food store and cafe.
NATURAL FERTILITY COMPANY
Hethir began the Natural Fertility Company in 2007 after realizing the lack of information and resources for natural therapies for women's fertility and reproductive health. Her website, supplement company and ecommerce shop went on to become one of the most popular resources for natural fertility support in the world.
BEE GRATEFUL FARM
Hethir & Jason started Bee Grateful Farm in 2018 after moving to 50 acres right outside of town. Bee Grateful Farm is a 100% Natural vegetable farm located in Colorado at 7200 feet altitude. The farm puts a lot of focus on the soil health and preserving all of the living organisms that help to make the nutrients in the soil absorbable for the plants, helping them to provide nutrient dense vegetables to the community through a CSA program and farmers markets.
BEE GRATEFUL FARM HONEY CANDY CO.
In the winter of 2019 Hethir and Jason became interested in the idea of making candies from local honey, a much healthier and more sustainable sweetener than cane sugar or other syrups currently being used in candy production.
They took their honey caramels and lollipops to the farmers markets to sell alongside the farms vegetables, and they quickly became a hit, outpacing all vegetable sales at the booth. After customers started coming back week after week and purchasing 5-6 bags at a time for friends, family, and just to stock up for the winter, Hethir and Jason knew they had something special. And so... Bee Grateful Farm’s “Heavenly Honey Caramels” were born!
Their honey candies are now in over 600 stores and expanding nationally in 2022.
WHOLE WEALTH INVESTING
Whole Wealth Investing is an investment firm that helps entrepreneurs to secure and invest their profits into real estate. After making her first investments in apartments, Hethir realized the benefits and great potential passive real estate investing can provide for the busy business owner. She is passionate about sharing the opportunities available to entrepreneurs by curating investments for them to participate in.